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Cresenta Shakila Motha, L.
- Measuring Service Quality Dimension of Mobile Service Provider by University Student’s Perspective in Indian Scenario - A Structural Equation Model (SEM) Approach
Abstract Views :175 |
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Authors
Affiliations
1 Senior Assistant Professor, School of Management, SASTRA University, Thanjavur, Tamil Nadu, IN
1 Senior Assistant Professor, School of Management, SASTRA University, Thanjavur, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 38 (2016), Pagination:Abstract
Objectives: This study focuses on customer preference to the Mobile phone Service Providers among the University students. In a shorter span, the usage of mobile phones has a drastic increase and that emerge new technology devices to innovated, but still the process of innovation have not stopped to make the user/consumer more sophisticated. The very frequency word which we heard from the mobile service provider is the offers. Methods/Analysis: This study shows the customer preference and loyalty mobile service provider as compared to others. The data will be collected through a structured questionnaire. Random sampling method was used. Findings: Due to more customized offers, add-on services makes the subscribers to shift from one provider to another and that leads to a solid rivalry among the mobile service providers. This study is to identify the student preference on mobile services. As the result shows that in various situations and from the SERVQUAL dimensions, influencing dimension for reliability is the responsiveness and empathy dimensions in way of staff’s willingness to help, promptness, politeness which helps the service providers to meet promises on time, providing correct information to the customers. Applications /Improvement: The scope of this research is based on the mobile phone industry and telecom industry and it throws light on the customer preference of Smartphone and telecom services usage among university students. The study has some limitation. The study concentrates only on the university students in Tanjavur and Trichy. Due to time constraints it is not possible to cover vast area. So that survey has limited scope for application in wide market.Keywords
Customer Preference, Mobile Service Provider, SERVQUAL.- Factors Influencing Purchase of Fake FMCG Products among Urban and Rural Consumers – An Empirical Analysis
Abstract Views :165 |
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Authors
Affiliations
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: Indian economy is agrarian based and the rural population shared half of the gross domestic product of India. Though, with changes in economy, advanced technology and innovative marketing, the rural population is exploited by way of poor quality products and services, common shortages leads to black marketing, irrational pricing, promotions and others. To accord with it, this study intends to identify the various factors inducing the purchase of FMCG products in both rural and urban areas and the level of impact on these factors towards the purchase of fake FMCG products. Methods/ Analysis: This study is conducted in rural and urban areas of Madurai District in Tamil Nadu which is considered primarily as the universe of the present study. The present study comprising of 20 villages in Madurai District consisting of 100 rural sample respondents and also covered 100 sample respondents from Madurai city (urban). Thus, the researcher has used multistage simple random sampling technique within the sampling frame to collect the urban and rural responses for the study. This study depends mainly on primary data. A structured interview schedule (in regional language) was constructed and administered to collect primary data among the rural and urban groups for a period of one month from November 2015 to December 2015. Findings: The study findings pointed out that urban consumers were influenced by ‘conviction’ and ‘appeal’ factors and the rural consumers were influenced by ‘conviction’ and ‘promotions’ during their purchase behavior towards fake FMCG products. Thus, an integrated approach including representative from corporate firms, retailer forum, sales executives is needed to empower the rural and urban consumers by way of including consumer education, training for government enforcement officials, research and statistical analysis, public policy analysis and support for policy development and sharing global best practices information. Applications/Improvement: This study has given a new acumen in the field of creating consumer awareness towards purchasing of fake products among rural population.Keywords
Consumer Awareness, Fake Products, FMCG Products, Madurai City, Rural and Urban Consumer.- Understanding the ‘Digital Divide’ - An Investigation of Mobile and Mobile Service Usage among Rural and Urban Consumers in Delta Districts of Tamil Nadu
Abstract Views :170 |
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Authors
Affiliations
1 Marketing, School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
3 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
1 Marketing, School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
3 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: To investigate the usage and preferences for mobile and mobile services among respondents in rural and urban areas of delta districts of Tamil Nadu and identify their impact on digital divide. Analysis: The research was conducted across various parts of Tiruchirapalli and Thanjavur districts of Tamil Nadu. A sample of 340 respondents (140 in rural areas and 200 in urban areas) was approached with a questionnaire (bilingual-Tamil and English) having pre-tested items. Convenience sampling method was used. Appropriate statistical tools were employed to analyse the basic data. Multiple- Regression was used to build the digital divide model. Findings: The analysis has pointed out the usage pattern of the rural and urban respondents across mobile-oriented and mobile-service oriented factors. Further the model indicates the extent of influence of these two variables in creating the digital divide. The service providers need to improve the standard of service in rural markets to strategically narrow down the existing digital gap. Similarly, the online activities of the rural population are also limited to messaging and few mobile applications. Mobile handset manufacturers should promote the use of smart phones in rural areas by introducing customise, affordable and feature rich models. With such a digital gap existing, it may slow down the development process and may restrict the beneficiaries from getting the government’s aids on time. The people in both urban and rural areas too should familiarise themselves with the use of various online services of the government and other voluntary organisations. Though the data usage is relatively low, the trend has picked up as the rural youth are familiar with these technologies. Applications/Improvements: This study has taken into consideration, two major communication factors viz., mobile and mobile service and investigated their impact on digital divide which is a new orientation in this area.Keywords
Digital Divide, Mobile Usage, Rural-Urban Divide, Rural Consumer Behaviour.- Financial Literacy and its Contributing Factors in Investment Decisions among Urban Populace
Abstract Views :151 |
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Authors
Affiliations
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: Financial literacy helps the persons to understand the information regarding financial aspects and make well-versed decisions when investing their money. The key objective is to explore the literacy level of individual in investment decisions and to suggest sustainable measures of increasing the awareness level in urban areas. Methods and Analysis: The study covered the 200 investors residing in the area of Chennai (Tier-1) and Trichy (Tier-2). Simple random sampling has been followed to collect the primary data from the investors to analyze theirApplications/Improvements: literacy level. Primary data was gathered with help of the questionnaire and secondary data from the related research journal publications and websites. Primary data collected were analyzed using SPSS package and statistical tools like percentage analysis and factor analysis. Findings: Five variables are loaded on five factor and all are positive loadings based on the loadings the factor is named was as ‘facing the problem in investment’. Based on the Factor analysis, in total, five factors such as ‘investment decisions personally, revision of the investment, maintaining the investment portfolio, influence on personal investment and facing the problem in investment’ are able to extract 72.9% of variance. These five factors were identified as important factors influencing the financial literacy. Applications/Improvements: This study can be applied to the investors of any kind to make a rational financial decision to achieve their financial goal.Keywords
Economic Security, Financial Literacy, Financial Stability, Financial Resources, Investment Decisions.- Mentoring System- An Acuity of Urban Workforce
Abstract Views :158 |
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Authors
Affiliations
1 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
1 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: Mentoring describes a confidential relationship between two people in making improvement in work or knowledge and through this process enhancing their capacity. The objective of study is to find out the problems faced by mentor and mentees in extending the relationship and to suggest suitable measures to improve the relationship among the employees of AUTOLINKS, Chennai. Methods and Analysis: The primary data were collected from all employees of AUTOLINKS using census method. Primary data for the study was collected using interview schedule which had been analysed with the help of SPSS package by adopting statistical techniques like percentage analysis and ANOVA single factor. Findings: The results of the study highlighted that the mentoring facility enhanced the relationship between mentor and mentees. The age and gender of the mentor do not influence the relationship with mentees, as mentor’s opinion was based on performance and behaviour of the mentees. As far as the opinion of mentees is concerned, the elder mentor had more experience than the younger mentor resulting in an influence of age of mentors towards the relationship. They also opined that male mentor have more knowledge than the female mentor resulting in an influence of gender of mentors in relation with the judgement of the behaviour of mentees. Applications/Improvements: This study can be applied to the institutions like education, hospitals, hospitality and other forms where the people need direction and motivation in performing the job.Keywords
Mentor, Mentee, Opinion and Motivation, Relationship.- Glass Ceiling and Glass Escalator - An Ultimate Gender Divide in Urban Vicinity
Abstract Views :150 |
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Authors
Affiliations
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
1 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: The major objectives of the study is to evaluate, measure, and also recommend solution for solving the problem of glass ceiling and career development of female employees in executive level. Methods and Analysis: The primary data were collected through the questionnaire from the women employees in IT companies in Chennai following random sampling method. In order to collect the data for the analysis, 250 questionnaires were distributed to the women employees of various departments in IT sector. From the 250 samples, 220 were responded. The data were analyzed using percentage analysis and ANOVA single factor with the help of SPSS package. Findings: The women in the corporate are drained because of the existing corporate cultures and missed prospects to find successful careers. Ultimately, they decide to eschew the organization. The major obstacle to women career development is culture involved inside their work place, and their capacity building nature. Based on age and marital status the women are valued in their job. The government should enhance the awareness of gender inequality and act as a catalyst to promote gender equality to reap the benefits on women and community at large. Employers should also act proactive in their obligation to gender diversity and equity prior to breaking down the barriers of structural, organizational and cultural factors. Applications/Improvements: The present study can also be extended in various institutions namely, religion, family, education, politics and in any field where the disparity prevails.Keywords
Corporate Culture, Challenge Aversion, Capacity Building, Glass Ceiling, Work Life Conflict.- Mind Maps and Employee Motivation - An Urban Perspective
Abstract Views :172 |
PDF Views:0
Authors
Affiliations
1 Department of Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
1 Department of Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN